NASHVILLE, TN - May 21, 2008 - In light of the recent gas price crisis in the United States, GoNitroTire is stepping forward and helping drivers transform their vehicles into safer, cost-effective modes of transportation. Previously available only to major industries such as NASCAR and the U.S. Military, GoNitroTire now provides nitrogen tire inflation to consumers and business fleets through advanced technology products UltraFill99+ and TireXtender, available at www.GoNitroTire.com.

"The day has come for nitrogen tire inflation to be embraced in the public domain," said GoNitroTire Founder and CEO Ken Lawton. "It is one of the best pieces of green technology to emerge in years, since our nitrogen products will further revolutionize the way people maintain their tires and improve their gas mileage in the long-term."

With gas prices reaching their highest national average cost since 2005, it's no surprise consumers are looking for an effective way to reduce their dependency on gas. But do they know it's as easy as changing the type of air that's in their tires? A recent study by the Ford Motor Company found that the average truck driver saves 8% yearly on gas by injecting nitrogen in their tires, providing extended, even tire wear over time.

In addition, according to Rubber Manufacturers Association, only one in five drivers check their tire pressure properly. A tire can be 30%-40% deflated and still maintain a normal appearance. Tires inflated with nitrogen feature larger molecules than conventional air to push against the internal walls, effectively maintaining proper pressure and extending the tire's life up to 30% longer. And the Environmental Protection Agency has recently determined that keeping one's tires properly inflated can save the average driver over 10 cents a gallon on gas alone. Just as an engine benefits from proper maintenance and top-offs, nitrogen tire inflation provides this same benefit for tires.

ABOUT GONITROTIRE

Ken Lawton is the founder of GoNitroTire, a three year old company helping consumers and fleet operators to improve their bottom line through safer, longer lasting tires, greater fuel economy, and a better balance between man and our environment has become the company's mandate.

UltraFill99+ is advanced Nitrogen technology, which since its release in April of 2007, has become the benchmark for Quality, Performance, Versatility and Value in the field of Nitrogen Tire Inflation today. Its ease of operation and self contained design has made it the thoroughbred of Nitrogen Systems. No changes need to be made to the vehicle or tire and is designed to quickly fill automobile and truck tires, large and small. Versatility in varied climates further sets UltraFill99+ apart from other Nitrogen systems that are membrane based. TireXtender is an aerosol top-off product that enables owners of Nitrogen Inflated Tires to easily maintain the Nitrogen purity, important for optimal benefits of improved fuel economy, tire wear and ease of maintenance. Analogous to the quart of oil, owners use to maintain optimal efficiency and performance with their engines. TireXtender and UltraFill99+ provide the winning combination for peak performance in all inflated tires.

For more information about GoNitroTire and the benefits of nitrogen tire inflation, please visit www.GoNitroTire.com or contact Carly Shanahan at 212-686-7777 or carly@dowdagency.com.