One of the ways we that we come up with blog post ideas is that we look at competing blogs to find topic ideas that we haven’t yet covered. By simply taking a title, topic, or keyword, we then write our own nitrogen tire inflation article with our own perspective and information. It was through this routine process the other day that we came across a video of… ourselves.

While looking through the competitor’s blog, we found a post that had a video in it. We noticed that in the video screenshot was a man that looked a lot like Ken Lawton, the CEO of Nitrofleet99. Curious, we watched the video. Sure enough, it was Ken! Not only did this competitor post a video that showcased his competitor very clearly (the video introduces Ken and shoots a few seconds of Nitrofleet99’s banner) , the video was an interview with Ken about nitrogen tire inflation. The competitor was never featured in the two and half-minute piece! We found it interesting that our competitor shared a video about nitrogen tire inflation, but failed to consider the his direct competitor was the one prominently featured as the source and expert on the issue. He focused too much on the fact that the video was about nitrogen tire inflation.

We couldn’t not share this video and this story! The video (which is part one of two, another fact the competitor failed to notice) and its transcript are below. We will share part two and its transcript next week.


But, with the average price of gas in St. Louis at $3.87 a gallon this morning, filling up your tank is not something to be taken lightly these days. But, there are ways to save a little money at the pump and Heidi Glaus is here to share the secrets. Heidi-

Glaus: Yeah, well there’s a lot to know about filling your tires and what that can do for your gas mileage. So, this is Ken Lawton and you’re all about the nitrogen, which is some people have probably heard about but maybe they don’t know exactly what filling your tires with nitrogen can do.

Lawton: Heidi, nitrogen tire inflation has been around for a very long time. The military, the NASCAR community, and big business has been using nitrogen for over twenty years.

Glaus: So, what you’re saying is that it hasn’t really been affordable to the common person for the last few years?

Lawton: It is completely been unaffordable due to the technology changes; in recent years have made it affordable to automotive groups and tire stores and the public in general. So, it is come of age.

Glaus: So what are we talking; what are the benefits of using nitrogen instead of, you know, oxygen?

Lawton: Well, it begins with aging. The oxygen in air degredates tires and causes premature aging. The tire of simply wears out more quickly. With nitrogen, what you have is the benefit of a completely dry, inert air that simply makes the tire perform as a hybrid. What you’re doing by converting to nitrogen is creating a hybrid tire.

Glaus: Really! So, we hear all about the hybrid cars and all of that and this is just what we’re doing to the tires. So, how much can somebody save on gas mileage by filling a tire with nitrogen?

Lawton: Well, various studies have been done by Ford Motors, Exxon Mobil has done studies as well. What we’re finding is savings up to ten percent on fuel and extended tire wear by up to 30 percent. This is significant information for consumers.

saving gas and maximum tire pressureWe came across two articles about gas saving myths and gas saving tips, and both article recommended that keeping tires as maximum tire pressure is best for fuel efficiency. Although the articles are correct that overinflation and underinflation are harmful, the idea of maximum tire pressure could be misleading. Here’s why:

The Number on the Sidewall

Many mistakenly believe that the number on the sidewall is the recommended tire pressure for the tire. This is false, as the number is the maximum tire pressure the tire can handle, according to the manufacturer. For the recommended tire inflation pressure, check the label located on the driver’s door or the owner’s manual. This is why the idea of keeping tires at maximum tire pressure can be misleading. Maximum tire pressure is overinflation, as it’s not recommended. The pressure label on the tire also does not indicate the manufacturer’s recommended tire inflation pressure, nor does it indicate the proper air pressure based on the vehicle the tire is mounted on.

If You Have Road Noise or an Extra Bumpy Ride, Your Tires aren’t at Proper Tire Pressure

The articles also state that with maximum tire pressure, you’ll have a bumpier ride and a bit more road noise, but you’ll also have the improved fuel efficiency so it’s a nice trade-off. This is also not true, because bumps and noise means that your tires aren’t at their proper tire pressure, so you are probably wasting gas instead of operating at top fuel efficiency. This is because tires that are over- or underinflated do not have the right contact with the road, destroying your tires and ruining your fuel inefficiency. The picture below demonstrates this phenomenon, where it’s obvious to see that without proper tire pressure, no aspect of your tires or your driving (which includes fuel efficiency, handling, tire life etc.) is at its best.

overinflated tires

What’s the Right Tire Pressure for Optimum Fuel Efficiency?

The proper tire pressure is what’s recommended, which as can be found in the owner’s manual or on the driver’s door (as previously stated). Do not go by the sidewall or your friend’s recommendation or what you feel is the right tire pressure. It’s also important to check your tire pressure regularly, and to make those checks when your tires are cool, so not right after you’ve come home and certainly not at the air pump at the gas station. You will have a more accurate reading when your tires are cool.

The best way to maintain proper tire pressure and to have optimum fuel efficiency is with nitrogen tire inflation. Nitrogen-filled tires maintain proper tire pressure for longer periods of time, which means you get that fuel efficiency boost without that bumpy ride and without overinflating your tires. Of course, nitrogen-filled tires still need to have their pressure checked regularly. Sure, they may take longer to lose their pressure, but that doesn’t mean that they never, ever lose it.

What’s the True Tire Pressure/Gas Saving Tip?

The accurate gas saving tip is to make sure that your tires are at proper tire pressure, the one that is recommended in the owner’s manual or on the driver’s door. You don’t ever want to be at maximum tire pressure, and you certainly don’t want to be using tires that are worn. Also, make it a habit to check your tire pressure regularly, and get nitrogen-filled tires if you can.

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