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marketing nitrogen tiresRight now, if you want to purchase nitrogen for your tires, you have to go to a mechanic or an auto shop. You can get nitrogen tires somewhere like Costco, but you usually will only get nitrogen tires if you purchase a new set of tires. If the ones on your car are just fine, then the neighborhood auto repair shop is your best bet. It’s great that nitrogen tire inflation is available at these places, but these same places are also marketing the practice incorrectly, saying things that simply aren’t true about nitrogen tires while not understanding the science behind the practice. Here are what mechanics and auto shops are getting wrong about nitrogen tire inflation when trying to sell it to consumers:

Nitrogen is Less Volatile than Oxygen. Thus, it’s Safer in a Fiery Crash

Although nitrogen is less volatile than oxygen, the point that nitrogen is safer in a car accident is false and doesn’t mean anything. Once the car is on fire, the car is on fire, and nitrogen tire inflation isn’t going to prevent that fire or make the fire any smaller. The way this argument should apply is that since nitrogen is less volatile, your tires are less likely to overheat and to result in a blowout. There are 23,000 collisions per year due to a tire blowout, and this is a safety problem that nitrogen tire inflation can actually solve.

The Rubber of Nitrogen-Filled Tires Last Longer

This one’s important to note because naysayers will respond to this with, “What about all the air on the outside of the tire?” It’s a valid question, but the degradation of the inside isn’t on the rubber It’s on the axle, where the oxygen and water vapor can rust the axle over time. Axle’s are much harder to replace than a tire, and aren’t looked at as often. Also, the rubber ends up lasting longer because the proper tire pressure that comes with nitrogen leads to even tread wear. Even tread wear means your tires last longer because you don’t have to change them as quickly because of uneven tread wear. Although any excessive tread wear isn’t a good thing, if that tread wear is uneven (where it’s predominantly in the middle or on the outside of the treat), you will have to change your tires sooner because the uneven tread wear isn’t safe to drive on.

Air is 78% Nitrogen

Get this into your head, as most people consider this common knowledge, and waving this fact off with, “Well, I don’t know,” or “I’m not a scientist” only makes the practice look like a scam. This is true, so the point that needs to be emphasized is that oxygen and water vapor are the problems. Naysayers like to throw this one out there, thinking that 12% more nitrogen can be all that important, so it’s extra important to know the counterargument and to not get stumped by the resistance. Nitrogen tire inflation eliminates the oxygen and water vapor that’s in air, and this 12% increase in nitrogen concentration is substantial (as well as a 100% decrease in oxygen and water vapor) and it makes a world of difference in fuel economy and tire life.

This equipment is expensive, and you need to make your money back on that equipment. We understand that, but the way to do that isn’t to dupe people and not have counterarguments for those who aren’t as easily duped. The way to make money from this service isn’t to push it on as many people as possible. Once you understand the science and the pitches you’re making to these people, then you can be prepared to show that nitrogen tire inflation isn’t a scam, but is a practice that provides value to drivers.

Related Links:

How to Implement a Nitrogen Tire Inflation Program into Your Fleet

Nitrofleet99 Helps Drivers Green Their Vehicles, Create Hybrid Tires

How Nitrogen-Filled Tires Improve Safety

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5 Smartphone Apps to Make You a Better Driver

On September 19, 2013, in Guest Posts, Managed Fleets, by allisonmreilly
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apps for better drivingEvery day in the United States, nine people are killed because they are distracted by texting while driving. Car technology is growing more sophisticated, and the ability to merge mobile technology with auto technology is enabling safer driving. These are the top apps that save lives by helping drivers focus on driving:

Drive Safe.ly-Apps for New Drivers

Drive Safe.ly is an app created by State Farm auto insurance. It provides drivers with a safer way to stay in contact with their friends, family and even coworkers. The app was created because not everyone can resist the temptation of texting and driving. The app allows drivers to program the audio part of their phone to read text and emails out loud as texts or emails are received. The benefit of this app is that drivers are able to keep their eyes on the road and their hands on the steering wheel. Everyone benefits when drivers are smarter about their actions.

Apps That Get You Where You Need to Be

Nokia Here Drive not only helps you find where you need to go, but also it helps to alert you when you are speeding. The device was designed to save people money by making maps that are downloadable, so users do not eat up data usage with GPS that may or not be working. Drivers can concentrate on driving rather than finding their way.

Apps That Entertain You

Spotify is a broad connection music app that not only works on your cell phone, but on your computer and other mobile devices. You can search songs and artists or Spotify can make suggestions for you. Drivers can focus on driving and stop searching for music on the radio, changing CDs or fussing with their MP3 player. They offer a free and premium membership.

Roadside Assistance

AAA Roadside app works with the roadside assistance features that come with carrying the AAA card. Dead battery, lockout or even a tow are all services that can be accessed through the app.

Texts for Parents of Teen Drivers

The Canary app is designed to alert parents when their teens are engaged in dangerous behaviors while driving. It alerts parents when calls are answered or teens are texting, using Facebook or tweeting while driving. The Canary app allows parents to set a maximum speed limit and then notifies the parent when the max speed is exceeded. This is an app that allows teens to learn responsibility while also allowing parents access to information can save teen drivers’ lives.

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nitrogen tire inflation programIncreased fuel efficiency, longer tire life, and increased safety are just some of the benefits of having a nitrogen tire program in your fleet. Recognizing the benefits isn’t always the most difficult part. The toughest aspect is implementing such a program and ensuring that your managed fleet actually gets to see these benefits. Here’s how to implement a nitrogen tire inflation program into your fleet:

Assess the Cost and Carbon Savings

Nitrogen tire inflation will benefit one vehicle as well as a hundred or a thousand, but if you have a small fleet, then it might take a long time for your managed fleet to recoup the cost of the equipment. One nitrogen tire system can run several thousand dollars, so it’s important to consider the initial cost and how long it will take your fleet to recover that cost. The cost and carbon savings are much more substantial for larger fleets, and the initiative to go green may also be an additional incentive. A good place to start to calculate these numbers, if you are considering a nitrogen tire inflation program, is to use our carbon reduction calculator to get an idea of what you would save.

Make Your Purchase

This is an obvious step, but the hardest part is figuring out how many machines or inflation carts you need. Although this will differ from provider to provider, our nitrogen tire system can fill up to six tires simultaneously. It takes about seven minutes to purge those tires of air and to refill them with nitrogen.The number of machines that you purchase will depend on how many vehicles you have in your fleet, as well as how many locations your fleet has to do regular maintenance. For example, you could have a fleet of 1000 , but if there are five maintenance locations for your fleet, then you might only need 10 or 15 machines to ensure that each maintenance location is adequately serviced.

Transition Your Vehicles

Once you have your machines, the next step is to transition all of your vehicles. You want to purge them of the regular air and refill the tires with nitrogen. This is the only way to get your program started right, and to be able to track certain metrics. Your results will be skewed if you start by only topping off your tires with nitrogen, as the benefits won’t be as noticeable.

Educate Your Drivers

One of the most crucial elements in implementing a nitrogen tire inflation program, and in doing it successfully, is educating your drivers and maintenance workers about nitrogen tire inflation. This is more than telling them why the company is doing this and what nitrogen is supposed to do to the vehicle. It’s also about educating them on the importance of proper tire care i.e. checking tire pressure regularly, how to check tire pressure, when to do it, and what’s considered proper tire pressure. This ensures that while the vehicle is on the road, the tires aren’t over- or under-inflated on accident, which puts the driver at risk for a flat or a blowout. Nitrogen won’t make much of a difference in driver safety if the tire is over-inflated in the first place.

Track Certain Metrics to Measure the Savings

Once you implement the program and get everyone involved, you ought to track certain metrics to measure your savings and to show that the initial expenses were justified. Some of the metrics that you want to track include fuel costs, number of blowouts per month, average tire pressure upon maintenance, number of tire retreads per month, and length of a tire retread. Of course, you will need to track these metrics over several months to be able to see the benefits and the difference nitrogen made to your fleet. It would help if you had some or all of these numbers prior to starting the program, so that you can compare the results, but that’s not always necessary.

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